6+ hour, 23+ min ago   (253+ words) Somewhere inside that gap between the auction closing and the planner ever seeing the outcome sits the entire question of 2026: who is actually in charge here? To understand what has genuinely shifted, it is worth naming specifically what predictive bidding…...

8+ hour, 43+ min ago   (178+ words) Non-print revenue is projected to reach a quarter of large Indian newspaper groups' income. This shift diversifies income sources, moving from print circulation to broader consumer engagement. Digital platforms and other ventures offer a hedge against declining print readership and…...

5+ hour, 45+ min ago   (1219+ words) Starting August 24, OpenAI will launch ChatGPT Ads in 31 European markets—including Switzerland. This creates an advertising environment that focuses not primarily on grabbing attention, but on the specific intent behind a question. For brands, agencies, and media outlets, a new…...

33+ min ago   (74+ words) Nielsen Moves Ahead With Data Measurement ‘Enhancements’ Radio & Television Business Report Even as consumers continue to gravitate toward streaming platforms, the “new fall season” and Upfronts remain an essential cog in the wheel of U.S. television. As such, accurate…...

8+ hour, 12+ min ago   (223+ words) MNTN, Inc Class A PubMatic’s push into CTV, data and AI tools could be masking what really matters for the stock. Get the 2 key rewards and 1 important warning sign and see how the upside story lines up with the key…...

23+ min ago   (355+ words) Vertical video will generate $150B this year – and that’s excluding China, the country where it originated. Owl & Co’s inaugural Vertical Economy Report revealed the stat, which is up 42% on the figure the previous year and highlights how quickly microdrama has taken…...

3+ hour, 30+ min ago   (245+ words) Recruiting fraud is a growing issue for many companies. The Trade Desk takes this issue seriously and is taking steps to address it. WPP Media, in partnership with The Trade Desk, presents new research exploring India’s rapidly evolving CTV landscape,…...

3+ hour, 25+ min ago   (473+ words) PUBLIC relations (PR) is, at its core, about building and managing relationships. As PR practitioners, our role goes beyond simply disseminating information. The information we disseminate must reach the right audiences, at the right time and through the right channels....

51+ min ago   (379+ words) Etsy is tightening how its sellers describe what they make, including whether artificial intelligence played a role, while several fees creep higher this year, according to a 2026 rundown of Etsy’s policy changes. The shifts matter because the marketplace runs largely…...

34+ min ago   (397+ words) Nearly every working creator now uses AI, but a large share worry that the rules around it could cost them, according to Epidemic Sound’s Future of the Creator Economy Report 2026. The study surveyed 3,000 professional creators across the US and UK....