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News
Heineken USA CMO Alison Payne on Staying Relevant Without Losing Brand Identity
1+ hour, 49+ min ago (780+ words) That tension was at the heart of a recent episode of The Speed of Culture podcast, where Alison Payne, Chief Marketing Officer of Heineken USA, joined host Matt Britton to discuss how the beer brand continues to evolve with consumer…...
Factbox-Companies face backlash over controversial products and advertisement campaigns
4+ hour, 10+ min ago (461+ words) Aug 25 (Reuters) – Backlash over a Halloween costume sold by Target spilled into the retailer’s shares on Tuesday, drawing fresh attention to a string of similar controversies that have plagued global brands over cultural missteps. Here are some examples: Brand Product…...
2 Weeks, 4 Brand Apologies. Will Any of Them Make a Difference?
1+ hour, 45+ min ago (196+ words) Big brands can be expected to mismanage a product launch or a campaign now and again, but the past two weeks have produced three especially egregious examples of marketing tone deafness—and that’s being generous. Neutrogena responded to Hayden Panettiere’s…...
Acast and Kit partnership expands creator opportunities
7+ hour, 34+ min ago (294+ words) Acast and Kit have formed a partnership which will make it easier for creators to grow and monetise their audiences across both audio and text formats. The collaboration provides platform access and hosting incentives, which are intended to reduce the…...
Gen Alpha: The Next American Consumer Radio, TV Can Lure | Radio & Television Business Report
5+ hour, 6+ min ago (72+ words) Gen Alpha: The Next American Consumer Radio, TV Can Lure Radio & Television Business Report Back-to-school marketing has followed a familiar formula for years: school supply checklists, clothing promotions, and limited-time discounts. While these tactics still play a role, they no…...
Xfinity and Comcast Business High-Speed Internet Now Available to More Than 3,300 Homes and Businesses in Columbia County, Florida??? Company Announcement
9+ hour, 4+ min ago (614+ words) Xfinity and Comcast Business High-Speed Internet Now Available to More Than 3,300 Homes and Businesses in Columbia County, Florida – Company Announcement Financial Times Xfinity and Comcast Business High-Speed Internet Now Available to More Than 3,300 Homes and Businesses in Columbia County, Florida…...
S4 Capital's Monks Strengthens EMEA Strategy Leadership to Drive Real-Time Brand Growth
8+ hour, 7+ min ago (196+ words) Aug 25, 2026, 10:57 ET Appointments of Darren Savage and Martín Bordoy bring deep strategic pedigree to unite strategy, creativity, and AI across key European hubs LONDON and MADRID, Aug. 25, 2026 /PRNewswire/ -- Monks, the global, digital-first, data-driven, unitary operating brand of S4 Capital plc, today…...
Fans Have More Friends: Heineken's Formula for Real-Life Connection
5+ hour, 27+ min ago (265+ words) Culture moves quickly, but brands that chase every new behavior, platform or conversation, with that same speed, risk losing their way. For marketers, the harder challenge is knowing which changes genuinely belong within the brand and which ones are better…...
Logo Brands and Timeless Etchings Announce Strategic Manufacturing Partnership
6+ hour, 24+ min ago (232+ words) FRANKLIN, Tenn., August 25, 2026 (Newswire.com) - Logo Brands, a leading manufacturer and marketer of licensed sports products, has entered into a new strategic manufacturing partnership with Timeless Etchings, a U.S.-based manufacturer known for its craftsmanship in barn wood products and domestically…...
Women are fueling creatine's biggest year in 3 decades, according to Amazon data
6+ hour, 2+ min ago (871+ words) Creatine is not a new product. It’s a commodity ingredient that every supplement brand on earth already sells, and it’s been that way since the early 1990s. This makes what’s happening on Amazon right now genuinely strange: The creatine subcategory is…...