News
How brands can build experiential activations that are both unexpected and repeatable
11+ hour, 23+ min ago (635+ words) Brands are shelling out on activations to catch consumer attention at music festivals, sporting events, and shopping malls. But as experiential volume grows, so do audience standards. "[Gen Z] just wants to feel" and you don't make them feel by…...
The DTC Graveyard: 50 Consumer Brand Failures and the Patterns Behind Them
4+ hour, 52+ min ago (402+ words) May 27, 2026, 10: 30 ET New 5 W research documents the largest cohort of DTC brand failures since the category's founding, with paid-acquisition addiction and the absence of any AI visibility plan emerging as the most common predictors of collapse. NEW YORK, May 27, 2026 /PRNewswire…...
Brands Should Play More Of A Role In The Daily Rituals Of Customers, Study Finds
16+ hour, 30+ min ago (522+ words) A new study conducted by The Research Agency has revealed people are actively creating stability through rituals and it's the perfect way for brands to connect with customers. TRA surveyed 2, 000 nationally representative Australians and New Zealanders in partnership with Dynata,…...
The Numbers Behind the 2026 CE Pro 100 and Brand Analysis
18+ hour, 49+ min ago (684+ words) cepro. com The Numbers Behind the 2026 CE Pro 100 and Brand Analysis Every year, the CE Pro 100 asks integrators to do something that most privately held businesses are naturally hesitant to do: share revenue figures and publicly quantify the size of…...
How Brands Must Adapt Their Design Strategies For AI-Driven Discovery, Algorithmic Visibility, And Machine-Mediated Content Consumption
14+ hour, 13+ min ago (502+ words) This shift from human-guided discovery to machine-controlled visibility is leaving a silent mark on the design function. Brands" dilemma is not only "How do we appear visually?" but it is also "How do we communicate efficiently to both humans and…...
Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger
8+ hour, 17+ min ago (1746+ words) Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions…...
How Figs Built a Billion-Dollar Brand for the People Saving Lives (2026) - Shopify Israel
19+ hour, 57+ min ago (1096+ words) Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse. Heather asked me…...
As trust erodes, can brands emerge as credible social actors?
8+ hour, 29+ min ago (37+ words) Campaign India Contact Customer Support at " All the latest local and global industry news " The most inspirational and innovative campaigns " Interviews and opinion from leading industry figures...
Stephanie Armstrong Speaks on "Tremendous" Branding Opportunity for Industry Members
1+ day, 3+ hour ago (346+ words) NEW YORK'The Mortgage Bankers Association's m Power networking organization hosted Stephanie Armstrong, CEO of Moxie Creative Studios, at its Secondary and Capital Markets Conference May 19. Armstrong provides guidance on strategic branding and visibility, and emphasized how the world has shifted…...
The Marketing Week Podcast: Arla Foods" CMO on delivering marketing transformation
12+ hour, 57+ min ago (426+ words) In the latest episode, Arla Foods" CMO Patrik Hansson takes us inside the dairy giant"s marketing overhaul, from capability and insight to storytelling and creativity. Marketing faces several enduring challenges, including driving business growth, establishing a framework for success…...